Worked along side a health-tech startup in NYC. Their mission, to guide individuals through the AHA sign-up process. The purpose of the online application is to facilitate an easy way for employees to enter their information to discover what care is available to them.
As users take the very first step to a process which is often times grueling, our main goal was devise a signup that's quick, accessible, intuitive and helpful, as to avoid drop offs.
Role: UI/UX Designer